The pendulum swings again. Remember work-life balance? Sooooo four years ago.
Now we hire honey badgers, apparently. We also hire people who want to have a beer at 6pm... as long as they're doing it at work. Hello, brogrammers. Oh yeah, and we'll take a ninja and a rockstar, please! As this guy put it:
In other words, we want people who are going to work very long hours and still be good at what they do. Oh, and we want them to be fun. The drinking is really only incentive to stay at work.
And that's fine. If you have an all-consuming dream, it's easy to expect others to want to believe in your dream just as much as you do, and to work tirelessly just like you are. That's the kind of thinking that brought us Facebook. Also the Internet. (Okay, so it's not all bad.)
Unfortunately, not every effort is the Internet. Some efforts are the next big toy. Or some niche thing. Or - let's face it - something that won't change the world. Some efforts fail. Some are just a bad idea, even if they are a dream.
And here's the thing. It's trendy to want people that will work all hours and do it well. The number of people willing to do that for anything is limited. The number of people willing to do that for any dream that is not their own is even more limited. The number of people willing to do that for your particular dream is even smaller. You've severely limited your hiring pool, and we haven't even started talking about things like talent or skills!
So be careful before you decide you're only going to hire rockstar ninja brogrammers. Be willing to consider something talented, even if they only want to work 40-60 hours a week. That's 40-60 hours a week more than you're getting from having nobody working for you.