Ruts are a hazard of our profession. It's not hugely difficult to wind up doing the same thing day after day, release after release. It's easy. It's comfortable. It's dangerous.
Sometimes we need a go crazy day. This is a day where you can do whatever you want, as long as it's something you've never tried before.
It's kind of amazing what lengths you go to when you're specifically trying to do something you haven't done before. Sometimes, for the record, this is a total bust. But a lot of the time you find something really interesting or really scary or really good.
And that's why it's good to go crazy... for a day.